Feedback Scheme founder Jamie Snape today undertook the ALS Ice Bucket Challenge, but wanting to go above and beyond just “the call” decided to add a little extra by insisting his nominees (after himself of course) undertake a new Ice Bucket Challenge ‘Executive Edition’, and so be wearing their suits when taking their dousing.

Having now undertaken the ALS Ice Bucket Challenge following his nomination by his brother Paul Snape, he awaits the response from his three nominees; The Business Desk Director David Parkin, Charlie Haywood of Hotfoot Design, and of course his older brother Andrew Snape.

Finally please remember the ALS Ice Bucket Challenge is in a good cause, and to donate in the UK to the MND Association at

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